As mentioned in the previous blog post, having a mobile application can help you reach big audience. A good mobile application helps in business branding, visibility and more user engagement.
As mobile users, we take functionality, consistency and connectivity for granted, but we know when something isn’t working. Too much ads, pop-ups, poor design/ color are some of the reason why a user might not like the application.
So how can we make a user friendly application?
Use Icons to Guide Users
One of the way to enhance the experience is use icons, fonts and logo the matches the context. While designing an application assets like logos and icons enhances the visual of an application. More over icons and logos serve as a visual language and help guide users to key actions.
Focus on the Interface and Usability
Another way to enhance the experience with your app is by simplifying the app usage. Providing simple navigation is one way to increase app usability. Providing sorting options and filters in application can also help in app usability. These thing can help in application with large amount of product listing. Other stuffs like infinite loading and animations during loading can make a pleasant experience during the application usage.
Now a days most of the application sends personalized push notifications. These notification can help in use engagement. But sending too much notification can frustrate the user causing negative experience toward the app itself. While using these kind of personalized message and notification , we should also focus on making a opt-out settings. Spamming ads also have negative effect on the user experience.
Ensure Device Compatibility
With many devices launching every year, there are a huge variety of devices your app is used in. Different devices can have different aspect ratios, DPI, notches and so on. So it is essential to focus on having your app compatible on these devices. We should test on many devices possible so as to make a app compatible on as many devices as possible.
Every application can have a bug or something that is broken or something the user might not like. In such scenario user might be willing to send some feedback to developer about the issues they are facing with the application. So having a feedback system can help the end user communicate with the developer to enhance the app experience.
Non-Obstructive App Experience
Many application have a paid features or some kind of authentication attached to it. But it not a good idea to block the user based on those. For eg: a shopping application should on have a compulsory login to view its product listing. Instead the user should be asked to login when they wants to check out.
These points are all important to consider while designing your app. There are many interactions, statuses, and paths users can take. Construct your app around core functionality first. Your users will thank you for it.
- Aatish Sai
Making a User Friendly Application
Business Strategy Mobile Application UI/UX