With more than 62% of the total population owning some kind of mobile device it's a huge audience to miss. More and more people rely on mobile devices to help in some kind of situation. People now prefer to use mobile devices to do daily tasks like ordering food, booking tickets, and many more.

People spend more time on their mobile phones than they used to. In the past three years, the time spent on a mobile device per day has increased by 575%. Also, 80% of the time spent during mobile device usage is on using some kind of mobile app. So, it is safe to say that if you don't have a mobile app you are missing a huge amount of potential user base.

Having a mobile app also help in business branding. People tend to have a good impression if a business has a mobile application. Mobile app helps to reinforce the brand as a whole. It creates some exposure for a business and easy accessibility. With proper usage of mobile applications, a business can have a way for its user base to access information.

Proper usage of mobile apps leads to a great marketing opportunity. For e.g, 5% of people read a promotional email whereas more than 90% are likely to read push notifications. And with purchasing options from the app itself, a well-refined app can be a boost to a business.

So having a mobile application will help you reach a huge audience network? Also help in business branding, visibility, and more user interaction? Makes more revenue for businesses with in-app purchases? So let's begin creating a mobile application, right?

Since a mobile application has many positive aspects, businesses tend to rush it. Often times such apps have a bad user experience. This causes a negative impression on the user and hurts the business itself. In a general context, the first 5 min of usage determines whether a user will keep or uninstall the app. About 30% of a user are likely to have a negative view of the business based on mobile application usability. Also, 40% of the user are less likely to recommend the product or service due to the poor user experience in-app.

In conclusion, mobile applications are great if you are designed with care. It's better to not have a mobile application than to have one with a bad user experience and design. So, just having a mobile application is not enough. Make your application with a good user experience to get the most out of it.

- Aatish Sai

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